Examples Of Smart Packaging - 999 Words

When you consider IoT solutions in the market today, it’s easy to overlook Smart Packaging. After all, the box your food comes in isn’t all the exciting compared to having it delivered by a drone. But the increasing need for safe, fast and reliable ways of getting products to market has influenced a new trend that pairs the concepts of IoT and cloud computing with traditional supply chain to allow Smart Packaging to become one of the fastest growing markets with a projected growth rate estimated by many telecom experts of between 4% and 5.4% by the year 2025. As the technology of the IoT and the cloud continues to improve, there will be a steady increase in how the supply chain management of product life-cycle and pick/pack/ship interfaces†¦show more content†¦The continued growth of RFID is directly proportional to its low-cost and easy application, and recent improvements in security and reliability have made it possible to use RFID in more ways than ever bef ore: smart homes, healthcare management, food safety, and more. Using the Cloud - Active Packaging By leveraging the power of the Cloud and IoT sensors with active packaging, a manufacturer can have better control of the quality and life-cycle of their products. While this new packaging can improve the customer’s experience, it is generally targeted more to help the manufacturer. Active packaging is about adding something to the packaging that will make the product better or improve its shelf-life. In the food industry specifically, there has been exponential growth in the use of sensors and connected monitoring technology: ethylene absorbers, time-temperature indicators, and flavor releasing sensors, to name just a few. The sensors embedded within the product packaging are coded to respond to pre-determined stimuli or relayed information from remote systems that give better control of the product to its maker. In turn, this can improve the relationship between the retailerShow MoreRelatedTechnology Innovation And The Internet Of Things1443 Words   |  6 PagesInternet O f Things, Smart Packaging Are The Future Of Brands Technology innovation and the Internet of Things (IoT) are forcing companies to adopt perpetual change. No industry, segment, or market is immune. Consumers are forcing both brands and the packaging industry to evolve to focus on bringing products to the market that reduce costs and increase revenues†¦while driving brand awareness, sustainability, competitiveness, food safety, shelf life, and consistency. Further, the packaging market is movingRead MoreBig Data, Internet Of Things, Smart Packaging : The Future Of Brands1161 Words   |  5 PagesThings, Smart Packaging: The Future Of Brands Technological innovation and the Internet of Things (IoT) are forcing companies to adopt perpetual change. No industry, segment, or market is immune. Consumers are forcing both brands and the packaging industry to evolve to focus on bringing products to the market that reduce costs and increase revenues†¦while driving brand awareness, sustainability, consistency, and competitiveness. Further, the packaging market is moving from conventional packaging to interactiveRead MoreThe Importance Of Visual Design For Food Photography1325 Words   |  6 Pagesthan alternatives. Also, people want to see the product, if a product is covered and no image is depicted, the consumer might be more skeptical of the product and its quality. Example of Exceptional Design Packaging: How does typography, graphics, and food photography come together to create a package? In an example by Propercorn, a popcorn snack in the United Kingdom, the owner went through a meticulous process with several creative people to create a sleek package that would be attractive toRead MoreGizmo Case Study894 Words   |  4 Pagesthat the supplier has control of the distributor. Another advantage would be that a product (smart phone) couldn’t be found anywhere, only from retailers that the distributor ships to. A disadvantage of dealing with an exclusive distributor would be that they would not be able to keep up with production if the demand for the product if it was more than they thought. The target market of selling a smart phone would be to the younger or more technology savvy group. Selecting an exclusive distributorRead MoreWhat ´s Sustainable Marketing? Essay1360 Words   |  6 Pagesoverall significant downside. And to add to it the ethical responsibilities that a firm faces when a more responsible approach may be more costly. The individual, the firm, the society Different individuals vary in their ethical convictions. For example: some are willing to work for the tobacco industry while others are not. Some are willing to mislead potential customers while others will normally not do this. There are, however, also broader societal and companywide values that may influence theRead MoreEthics in Food Labeling and Packaging1188 Words   |  5 PagesEthical Food Labeling and Packaging After seeing the ad on television or in the weekly grocer flyer, seeing the actual labeling on a product is what consumers have to make informed choices. What started out to be another form of advertising and last attempt to sell a product, food packaging and labeling has been regulated through the FDA and FDamp;C to require certain information. It was declared to be the policy of the Congress to assist consumers and manufacturers in reaching these goalsRead MoreEvaluation Of Performance Management Systems Essay1298 Words   |  6 PagesResource manager the rest of the report will discuss remuneration packages, key performance indicators for the job (KPIs) and a behaviourally anchored rating scale in relation to the new sales representatives that have recently joined the team at LD Packaging. Their roles include driving sales across your territory within the industry targeting SME’s and large enterprises. Out of the three performance management systems discussed above the one that proves to be the best is career planning as this systemRead Morebranding and packaging Essay1290 Words   |  6 Pagesï » ¿ Branding and Packaging MKG310-4 Introduction to Marketing August 4, 2013 Branding and Packaging The world today is filled with millions of different products and brands for consumers to choose from. So how do companies differentiate themselves from their competitors? They brand their products and market them to specific demographics and target markets. A company can live or die based on whether consumers are aware of their brand. Without careful and strategic marketingRead MoreHow Packaging Is An Important Aspect Of Marketing And Transcends All Products Essay1250 Words   |  5 PagesPackaging is an important aspect in marketing and transcends all products regardless of size, market and other aspects in marketing. While packaging in literal terms refers to the technology used in enclosing and protecting products during distribution, sales or storage, the meaning goes beyond this when dealing with products such as vehicles. Considering that buyers make purchase decisions on what they see, packing plays a significant role in such decisions. However, in motor vehicles, packingR ead MoreMarketing Research : Market, Product And Service907 Words   |  4 Pagesthis task I been asked to link the marketing research methods to the development of BT-Broadband, TV, phone, home business marketing plans by applying the following analytical tools to the BT; †¢ Marketing planning process model †¢ Pestle †¢ Swot †¢ Smart objective BT is a British multinational telecommunications services company with head offices in London, England, United Kingdom. It has operations in around 170 countries. Marketing Research Marketing Research is the process of analysing and interpreting